Direct to Fan: Bandcamp vs. Gumroad vs. Shopify vs. Wordpress

Digital Roadmap Series

You’re going to earn the most money from sales. Once your music is available to stream, buying digital music is disincentivized with the existence of streaming. It’s not that people won’t buy digital downloads, it’s that they don’t see a point to it. In order to get them to buy, you have to give them a reason. Digital is all about access. Think Beyonce’s Lemonade album which was exclusive to HBO, Tidal, and digital download for a period of time. The project successfully drove more HBO and Tidal subscribers and generated digital download sales. I’ve accomplished this as well with Billie Bodega’s track “Like Woah” where we were able to sell advanced access prior to the release being available on streaming platforms. Fans will pay to be first. 

How you’re going to take advantage of this is to